Management Posts
Just say “No” to booking
This is no time to be making financial commitments you may not be able to keep…despite what your rep says.
Continue your staff’s education for greater sales and profits
Continuing education isn’t just for customers. Dive centers that encourage employees to take con-ed courses enjoy several benefits.
Should you charge more if students need extra work?
As with so many things, there is no right answer to this question. What works for us may not work for you.
Should you answer the phone after hours?
At least 32 percent of this store’s sales result from answering the phone after hours. Can you afford to lose this much business?
Tempted to compete on price? Don’t be.
Matching competitors on price is generally foolish. You will lose money and the customers you attract are not worth your time and effort.
Just answer the damn phone, will you?
Looking for a great way to lose business? Just leave your phone unanswered. Your competitors will thank you.
The new key to customer acquisition
There are many ways to acquire new customers. One of the most important ways may be something you are missing.
5 ways to increase your bottom line now
It’s not how much you make, it’s how much you keep. Here are five steps that can bring an immediate increase in profitability.
Maximize Contact Hours, Maximize Sales
The more time your students spend engaged in personal interaction with their instructors and other store staff, the more sales you will make.
Four daily reminders
Want an easy way to increase your sales every single day? No problem. Just adhere to this simple checklist.
Business 101: Opportunity Cost
Successful dive retailing has more to do with retailing than it does diving. And it starts with inventory management.
Don’t be blindsided
Do you know what’s going on in your own scuba courses? Perhaps it’s time you find out.
The qualities of leadership
As a dive operator, there are things you can manage and things you can’t. You can’t “manage” people. But you can lead them.