Dominating your local dive market
The keys to dominating your local dive market include knowing your customers and creating exceptional products and services.
Dominating your local dive market Read More »
Sales
Should you charge more if students need extra work?
As with so many things, there is no right answer to this question. What works for us may not work for you.
Should you charge more if students need extra work? Read More »
Should you answer the phone after hours?
At least 32 percent of this store’s sales result from answering the phone after hours. Can you afford to lose this much business?
Should you answer the phone after hours? Read More »
9 ways to increase that first sale
How you deal with customers when selling masks, snorkels and fins sets the tone for future equipment sales.
9 ways to increase that first sale Read More »