Marketing Archives • DiveRetailing.com

Dominating your local dive market

The keys to dominating your local dive market include knowing your customers and creating exceptional products and services.

As with so many things, there is no right answer to this question. What works for us may not work for you.

At least 32 percent of this store’s sales result from answering the phone after hours. Can you afford to lose this much business?

Matching competitors on price is generally foolish. You will lose money and the customers you attract are not worth your time and effort.

There are many ways to acquire new customers. One of the most important ways may be something you are missing.

An up-to-date mailing list can be among your store’s most valuable assets. But only if you have one. Here is how to build one.

A handful of dive stores will do reasonably well by branching into online equipment sales. In all likelihood, yours won’t be one of them.

Ideally, you would never need to promote a product or service at the last minute. Nevertheless, it happens.

As dive retailers, there are a number of ways we can profit by following the example of large, successful retailers. This ain’t one of them.