Management Archives • DiveRetailing.com

Just say “No” to booking

This is no time to be making financial commitments you may not be able to keep…despite what your rep says.

Continuing education isn’t just for customers. Dive centers that encourage employees to take con-ed courses enjoy several benefits.

As with so many things, there is no right answer to this question. What works for us may not work for you.

At least 32 percent of this store’s sales result from answering the phone after hours. Can you afford to lose this much business?

Matching competitors on price is generally foolish. You will lose money and the customers you attract are not worth your time and effort.

Looking for a great way to lose business? Just leave your phone unanswered. Your competitors will thank you.

There are many ways to acquire new customers. One of the most important ways may be something you are missing.

It’s not how much you make, it’s how much you keep. Here are five steps that can bring an immediate increase in profitability.

The more time your students spend engaged in personal interaction with their instructors and other store staff, the more sales you will make.

Want an easy way to increase your sales every single day? No problem. Just adhere to this simple checklist.