November 2021 • DiveRetailing.com

Just answer the damn phone, will you?

Looking for a great way to lose business? Just leave your phone unanswered. Your competitors will thank you.

There are many ways to acquire new customers. One of the most important ways may be something you are missing.

It’s not how much you make, it’s how much you keep. Here are five steps that can bring an immediate increase in profitability.

The more time your students spend engaged in personal interaction with their instructors and other store staff, the more sales you will make.

Want an easy way to increase your sales every single day? No problem. Just adhere to this simple checklist.

An up-to-date mailing list can be among your store’s most valuable assets. But only if you have one. Here is how to build one.

A handful of dive stores will do reasonably well by branching into online equipment sales. In all likelihood, yours won’t be one of them.

Ideally, you would never need to promote a product or service at the last minute. Nevertheless, it happens.

Successful dive retailing has more to do with retailing than it does diving. And it starts with inventory management.

How you deal with customers when selling masks, snorkels and fins sets the tone for future equipment sales.