Teaching Customers How To Travel
Frequently, the customers who accompany you on store-sponsored group trips, or for whom you help arrange individual or small-group travel, will be taking either their first trip outside the USA, or their first dive vacation. How much or how little they enjoy the experience will depend, to a large degree, on how prepared they are.
We tend to think of diver training solely in terms of beginning, advanced, specialty and leadership courses. The need for training goes beyond this, however. You have to be ready and able to teach your customers how to be good dive travelers as well.
On group trips, much of this education can take place during your pre-trip orientation meeting (see the article in the April, 2004, issue). But you also need to be able to educate those customers who can’t make these meetings, or who are not traveling on one of your store’s group trips. This means you will need to build this information into handouts, newsletter articles, web pages, promotional videos and other tools your store uses to reach customers.
In this issue, we’ll look at some of the topics that should be part of both your orientation meetings and your other information tools. (Note that there are some additional topics you’ll want to read about or re-read in the April, 2004, DiveRetailing.com article mentioned earlier.)
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