The Most Important Phone Call
The single most important phone call your dive store receives is the one in which potential customers call and ask about learning to dive. In most instances, this is a potential customer’s first contact with your store. What you say and how you say it will, to a large degree, determine whether or not this person elects to become a scuba diver — and whether he or she chooses to do so through your store. Find out how not to blow it…
Two Ears, One Mouth
Listening is a powerful tool. The more you listen, the better you understand your customers’ needs. And, the better you understand your customers’ need, the better able you will be to meet them. More…
Eleven Ways to Increase Your First
and Most Important Equipment Sale
The masks, snorkels and fins your entry-level students buy are usually the first (and, all too often, only) equipment sale you make to them. It is, arguably, the most important sale you make, as it sets the tone for future equipment purchases. Find out how to get the most from it.
Educated Consumers Buy More
Do you want your customers to buy more? You’re an educator; teach them how. The fact is, the more knowledgeable your customers are about purchasing equipment, the more they will tend to buy. Find out more.
No, I’m Not Making This Up
Read about a dive store that’s not only a model of mismanagement, the managers and staff seem committed to besting the most callous used car salesmen when it comes to underhanded sales tactics. The scariest part? It’s all true. Find out more…
Is Holding a Sale Really “Selling?”
Having a sale takes all the work out of selling. You just lower prices and wait for everything to move out the door by itself. What could be easier? Find out why having regular sales may not be such a good idea.
Four Daily Reminders
How would you like something simple you can do right now, today, that can have an immediate impact on your bottom line? Well, if you start every day by reminding yourself of just a few things, you’ll reduce the likelihood of making any of the four most common sales mistakes. More…
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