Keep It Simple

Just to re-cap, if you want to sell more, every day, you need to:

• Be there, both physically and mentally.
• Listen more, talk less.
• Don’t try to convince customers they’re wrong.
• Remember to ask for the sale.

There is, of course, a lot more to salesmanship than what’s been outlined here. If you are serious about selling, there are numerous books, videos, courses and other learning opportunities that can vastly increase your effectiveness and your bottom line.

Nevertheless, if you want something simple that can increase your sales today — and every day thereafter — make it a point to remind yourself of these four things on a regular basis.

Download This List

Two PDF documents associated with this article are available for download. They are:

• A list of the four key points you can print, clip and post by your cash register or POS system. This way they’ll be available to your entire staff. (1 page; PDF; 18K)
• A PDF document containing this entire article. Print multiple copies of this and distribute it to your employees. (4 pages; PDF; 54K)

You can also learn more about dive store salesmanship by looking through the articles located throughout this section. You will find a particularly good article on the importance of listening (and not contradicting your customers) here.

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