Don’t Wait for the Customer
to Close the Sale for You
The hardest thing for any of us to say is, “I want to give you my hard-earned money.” That’s why, after carefully assessing your customer’s needs, presenting the best possible solution to those needs, and getting a lot of buying signals in return, you still can’t expect customers to come out and say, “I'll take it. Let me give you my money. I want it to go home with me now.”
It’s estimated that the number one reason so many salespeople fail to reach their potential is that they simply don’t ask for the sale.
Think about it:
- Have you carefully assessed your customers’s needs (including whether or not they were in the market to buy today)?
- Did you restate those needs to the customer, to get confirmation that your assessment is correct?
- Did you present the best possible solution to those needs?
- Did the customer give you one or more buying signals, such as wanting to hold or try on the product, asking whether it comes in his size or color, asking whether you had more than just the display model or asking what credit cards you take?
If you can answer Yes to all of these questions, then why aren’t you asking for the customer’s money? Doing so can be insanely easy:
- “Will that be cash, check or charge?”
- “Did you need (any add-on items) to go with that?”
- “Will there be anything else today?”
If the customer still isn’t ready to buy, he’ll let you know. As often as not, customers really want to purchase what you’re selling (if not, why did they drive out of their way to see you?). They’re just waiting for you to make it easy for them to say Yes.
::: TOP ::: SUBSCRIBE ::: CONTACT US ::: ABOUT US :::