Eleven Ways to Increase Your First
and Most Important Equipment Sale

According to a recent DiveRetailing.com survey of dive retailers, over 80 percent of USA dive stores have their entry-level students purchase a minimum of mask, snorkel, fins and wetsuit boots. In most instances, this is the first (and, all too often, only) equipment sale you make to customers — and it is, arguably, the most important.

• How you deal with customers during this transaction sets the tone for future equipment sales.
• The more satisfied your customers are with their mask/snorkel/fins purchase, the more likely they will be to purchase larger-ticket items in the future.

In this issue, we’ll look at eleven simple steps you can take to increase how much customers spend on these important items.

A matter of time »

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