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Take the Time to Explain Why
Adjustable Fins Are a Better Value

I love it when know-it-all dive store salespeople make blanket statements such as, “Full foot fins aren’t adequate for scuba diving.” Then, when customers see that dive guides and boat captains in many resort environments use only high-end full-foot fins, they start to wonder whether they can believe anything their dive store tells them.

If you want to maintain your credibility with customers, it’s worth taking the time to explain the following:

Cheap Fins

“By the way, the full-foot fins that the captain of the Aggressor uses are a helluva lot more powerful than those cheapo snorkeling fins you bought last summer at K-Mart. He can use his to deal with strong currents. Try the same with your Blue Light specials, and we’ll be lucky if we find you washed up on the next island.”

Let better-quality boots sell themselves »