Stress Value

There will always be students whose equipment purchases are limited by budgetary constraints (or just plain pig-headedness). On the other hand, there are plenty of students who will gladly spend more on equipment purchases if you can show them the value in doing so.

Here are some points that should be part of every presentation you make when selling personal dive equipment:

Good Equipment Lasts With proper care, it’s not unreasonable to expect to get ten years or more from a set of mask and fins. (Of course, we all hope divers won’t wait this long to move up to newer items. When better equipment has become available, we hope as many customers as possible take advantage of this fact.) Nevertheless, it’s foolish to spend money on lesser-quality items, when doing so means you only have to replace them every couple of years.

The Cost of Better Quality Equipment is Negligible, Compared to the Cost of a Ruined Dive Vacation A customer once told me how a cheap mask ruined his brother’s once-in-a-lifetime Red Sea dive vacation. Instead of enjoying an otherwise breathtaking wall dive, this fellow was utterly blinded by a mask that would not stay clear. Because he was unable to see, the current slammed him into razor-sharp coral (the resulting blood garnering much interest among nearby sharks), and he bottomed his tank in five minutes, in an effort to blow water out of his mask. So, for lack of a $70 mask, this idiot ended up blowing a dive vacation worth over 50 times as much.

Dive vacations aren’t cheap. On the other hand, quality equipment that is reliable, fits right and lasts can be affordable insurance that customers get the most from their vacation dollars.

Adjustable fins are a better value »

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