A Matter of Time
The worst thing that can possibly happen is for customers to wait until the last possible minute to purchase mask, snorkel and fins. Students whose beginning scuba course starts in ten minutes do not tend to make the right decision, and seldom feel good about doing so. This can cost you money. It is vital you make customers understand the importance of allowing sufficient time to select what will be the best possible personal equipment for them.
- Whenever possible, have students purchase their masks, snorkels, fins and other personal items at the same time they sign up for class. Then there is no possibility they will procrastinate.
- If the customers cannot purchase their personal equipment at the same time they sign up for class, schedule a specific date and time for them to do so — one well in advance of the start of their course. Stress that doing so will not only help students make the best possible choices, it will also save them money in the long run. (Customer will also need the additional time to clean their masks out prior to class.)
Many stores schedule a formal orientation session that takes place several days prior to the start of training. This session not only provides the opportunity to cover course logistics (dates, times, locations and paperwork), it also provides the time needed to properly educate students about how to make their equipment purchases.
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