It’s All About Relationships

The relationships you build with everyone from students and customers to suppliers and community members comprises much of the real value of your business. This new column explores the nature of these relationships, and what you can do to strengthen them. More…

Seeing What the Other Guys Are Up To

Do you want your piece of the pie to be bigger? Then band together with your fellow dive retailers to make a bigger pie! Retailer associations help solve problems, open lines of communication and stimulate the sharing of ideas. They’re a much more constructive use of time and effort than hitting each other over the head. More…

Colorado Scuba Retailers Association

We often talk about the role retailer associations can play in the success of all of their members. Among the nation’s most successful dive retail organizations is the Colorado Scuba Retailers (CSRA). One of the best ways to get to know who this group is and what they accomplish together is to visit their website.

Giving Back to the Community

Giving back to the community that has helped contribute to your success isn’t just the right thing to do, it can be good for business. Learn how some dive stores get back as much or more than they give.

You Need a Friend in the Business

If there is one failing too many dive retailers share, it’s that we tend to isolate ourselves. To us, other dive stores represent “the competition” and are among the last people we want to share information with. That doesn’t mean there aren’t other retailers out there whom you should be talking to on a regular basis. More…

Your Electronic Rolodex

Remember Rolodexes? Odds are, you keep its modern-day equivalent in the form of Microsoft Outlook or similar software. Whether you realize it or not, it’s among your most valuable assets. Are you doing everything possible to take full advantage of it? Find out.

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