Giving Back to the Community
Last year, “The” Dive Shop of Fairfax, Virginia, collected over 1,160 pounds of non-perishable food in its annual drive to collect supplies for the local food bank. This was an increase of 30 percent of the prior year’s food drive. Guess what? They’re out to eclipse that figure by another 30 percent this year.
“The” Dive Shop’s food drive is just another chapter in the store’s long history of giving back to the community some of the same help and support the community has given them for over 30 years. At this point, it’s company policy.
Across the USA, leading dive stores make this process of giving back to the community part of what defines who they are. It’s more than just the right thing to do, however. It’s also good business.
- Community service increases your store’s visibility among other businesses, civic groups, individuals and community leaders.
- It helps strengthen your relationship with police, firefighters and other public servants.
- It can result in the kind of publicity that simply can’t be bought.
It can also drive traffic to your store. In the case of “The” Dive Shop, the annual food drive is also a contest. Every two food items customers bring to the store counts as a contest entry. This year, sponsors such as AquaLung, TUSA, Henderson and SDI donated over $1,500 in prizes to help support the drive.
This time of year, it helps to remember that if you have food on your table, a roof over your head and a car to drive, you are wealthy by the standards of most of the world. There are those in your own community who would envy what you take for granted.
Isn’t it time you do something to help pay back the community that has contributed to your success? You may help your business in the process.
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