Your Relationship with
Community Members

Another trait successful dive stores have in common is that they are active in their community. Here are some questions to ask yourself:

• Do you know at least one city or county council member in your immediate area?

• Are you on a first-name basis with one or more of the police officers who patrol your neighborhood?
• Do you offer training to your local fire department or rescue service?
• Do you participate actively in at least one local charity or community service event?

Dive stores who can answer Yes to questions such as these will tell you that it’s more than just giving back to the community — it’s also good for business.

Your relationship with customers »

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