Your Relationship with Competitors

Scott Taylor of A-1 Scuba in the Denver Suburb of Englewood, Colorado, says he’s grateful for his competitors. “They help keep you on your toes.” What he’s really grateful for, however, is what happened, “When we stopped beating each other over the head and realized what we could accomplish if we worked together.”

Scott and his partners are active in their local dive retailer association. Together, these stores have:

• Put on several successful consumer shows.
• Worked on community service projects.
• Elevated public awareness of scuba diving in the Denver area to an all-time high.

Industry experts have long maintained that the real competition isn’t the dive store down the street. It’s activities ranging from snowboarding to watching TV — anything that takes the public’s attention away from scuba diving.

As one association member put it: “We can waste time fighting over the same pie, or work together to make the pie bigger for everyone.”

Your relationship with community members »

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