Top Ten Mistakes in Dive Store Website Design
Dive store websites can suffer from the same design mistakes common to all websites. There are ten goofs in particular, however, that are especially bad when dive stores do them. Find out what they are and how to avoid them.
Secrets of Effective Dive Store Websites
Once you’ve learned about the website design mistakes you’ll want to avoid, it’s time to learn about several things you will definitely want to do. Learn what it is that diving’s most effective websites share in common.
Discover the Power of
E-Mail Marketing: Part I
Done correctly, e-mail can be a powerful marketing tool most of your customers will welcome (and one that won’t cost you a penny in printing or postage). Done incorrectly, it will be ineffective and — worse — can generate ill will. So, how do you do it right?
Discover the Power of
E-Mail Marketing: Part II
Done correctly, e-mail can be a powerful marketing tool most of your customers will welcome (and one that won’t cost you a penny in printing or postage). In this installment, we look at specific ways you can use e-mail to your advantage. More…
Tools for Direct Mail Marketing
Think the Internet and e-mail have eliminated the need for dive stores to conduct direct mail promotion? Think again. Newsletters, postcards and personalized letters can do a lot of things the Internet can’t. More…
Just How Often?
How often should you be sending out direct-mail and e-mail newsletters and promotional pieces? How often is too often? And how important is it to keep your mailing list up to date? Find out.
“Just in Time” Advertising
and Promotion
It’s fourth down and the clock is running. You have to fill that class or trip, promote that activity or sell that merchandise right now, or suffer the consequences. The good news is, there may be one or more tools at your disposal that can help you do just that. More…
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