Harnessing the Power of Web 2.0
You may not have heard the term Web 2.0 — but you have almost certainly heard of applications such as Facebook, Twitter and MySpace. These social networking applications, and others like them, have changed how people use the Internet and they are changing how successful dive stores market themselves. Learn more…
Top Ten Mistakes in Dive Store Website Design
Dive store websites can suffer from the same design mistakes common to all websites. There are ten goofs in particular, however, that are especially bad when dive stores do them. Find out what they are and how to avoid them.
Secrets of Effective Dive Store Websites
Once you’ve learned about the website design mistakes you’ll want to avoid, it’s time to learn about several things you will definitely want to do. Learn what it is that diving’s most effective websites share in common.
Discover the Power of
E-Mail Marketing: Part I
Done correctly, e-mail can be a powerful marketing tool most of your customers will welcome (and one that won’t cost you a penny in printing or postage). Done incorrectly, it will be ineffective and — worse — can generate ill will. So, how do you do it right?
Discover the Power of
E-Mail Marketing: Part II
Done correctly, e-mail can be a powerful marketing tool most of your customers will welcome (and one that won’t cost you a penny in printing or postage). In this installment, we look at specific ways you can use e-mail to your advantage. More…
The Escape Clause
Everywhere you look, advertisers seem to be bending over backwards to remind consumers how bad the economy is. “We understand times are tough,” they tell us, “so we’re cutting prices…” As dive retailers, there are a number of ways we can profit by following the example of large, successful retailers. Folks, this ain’t one of them. More…
“Just in Time” Advertising
and Promotion
It’s fourth down and the clock is running. You have to fill that class or trip, promote that activity or sell that merchandise right now, or suffer the consequences. The good news is, there may be one or more tools at your disposal that can help you do just that. More…
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