Give Them Something Tangible

Every trip page on our sample website provides visitors with a downloadable PDF containing all of the information on the page. There are also PDFs with maps to the store and local training sites, entry-level course information, training forms and more.

Even though your visitors can theoretically print your web pages directly from their computer screens, PDFs offer a more convenient way to do so that uses far less paper.

Additional PDF benefits include:

• PDFs give prospective customers something tangible they can hang on to and read when they are not on line. (The more often they see this information, the more likely they are to act on it.)
• The same PDFs you put on your website can be used as handouts in the store. Color laser printer prices are at an all-time low, and provide a cost-effective way to share information with the greater impact of color.
• Customers can e-mail PDFs to friends and family members, or share them in person. (This is what is known as viral marketing.)

Equipment: Three Businesses in One »

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