Your Training Page Should
Inform, Not Confuse
In the accompanying article, Top Ten Mistakes in Dive Store Website Design, we discuss the risks inherent in having a Training page that provides little more than a list of links to every course the store offers.
- To nondivers, such lists are cryptic and confusing, providing little clue as to what one must do to become a certified diver.
- Certified divers may have a better understanding of what some of these courses are, and how they relate to one another. Still, visitors may not see a clear benefit in taking a particular course.
Web-design experts frequently caution clients against using their corporate structure as a basis for their websites’ organization. Instead, good website design bases itself on its users’ needs.
In this case, visitors who click on a dive store website’s Training tab will likely be seeking answers to one of four questions:
- How do I get certified?
- What if I just want to try it?
- What if I haven’t been diving in a while? Do I need to recertify?
- What if I want to continue my education?
On our sample website’s Training page, visitors see clear paths to the answers to each of these questions. See example.
For yet another approach that answers the same questions (and more), see Adventure Scuba Company’s website.
Focus on Answering the Six Key Questions »
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