Discover the Power of
E-Mail Marketing Part II: Using
Your Mailing List Effectively

In Part I of this series, we looked at how to build and maintain your customer contact database, with special emphasis on acquiring the addresses needed to mount an effective e-mail marketing campaign. In Part II, we’ll look at exactly how to make such a campaign a reality.

Your e-mail marketing efforts can take many forms, including:

• Newsletters.
• Special event notices.
• Targeted e-mail messages.

As you pursue these opportunities, there are some basic rules you should keep in mind, including:

• Don’t overwhelm or oversell.
• Be consistent.
• Avoid disclosing other customers’ addresses when sending e-mail.
• Be Aware of format.

Finally, there is a very practical consideration:

• How do you go about sending out several hundred e-mail messages at once?

In the balance of this article, we’ll look at each of these topics in detail.

E-mail newsletters »

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