Sign-Up Forms
These are nothing more than a simple form customers can use to provide name, address, e-mail and other contact information. (Your mailing list policy should be printed on the bottom of the form.)
A sample form is available for download in Adobe Acrobat (PDF) format. It is designed to be printed “four up” (four to an 8-1/2 by 11-inch sheet) and bound into pads for convenience. Open form in new window.
Sign-up forms have countless uses:
- You can leave them on your sales counter, next to a sign that asks “Are You on Our Mailing List?” This will enable new customers to sign up for your mailing list, even though you or your staff may be busy helping others. Similarly, when customers are “just looking,” the mailing list form will enable you to obtain contact information from them, without having to ring up a sale.
- You can use these forms to collect customer contact information at shows and events taking place outside your store (see “Contests,” next page).
- If there are people waiting in line at the cash register, you can have customers fill out the mailing list form while you ring up their sales. Then, when things slow down, you can use their completed mailing list forms to fill in or update information that may be missing form their customer records.
- A further benefit of mailing list forms is that they can provide you with a record of customer contact information separate from what is on your computer. For example, if a newsletter, sale flyer or e-mail comes back to you with a “bad” address, you can check what is in your records against the latest mailing list form the customer has completed. Often you will discover that the data in your computer contains mistakes.
Also, people move constantly. They change their e-mail addresses even more frequently. Having customers complete your mailing list form, even though you are reasonably confident they are “already in the computer” will enable you to check their most current contact info against your database. Often you will discover that customers have moved, changed phone numbers or have new e-mail addresses. (You may also discover that you did not have this information in the first place.)
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