Collect Contact Information
at Every Opportunity

You can’t have a successful direct- or e-mail marketing campaign without someone to send your information to. The more valid contact information you have, the more successful your campaigns will be. Your mailing list (or, more accurately, your database of customer contact information) is among your most valuable assets. This is why you should take advantage of every opportunity to both expand this list and ensure its accuracy. Examples of how you can do so include:

• Point of sale.
• Sign-up forms.
• Contests.
• Your website.

Let’s take a look at each opportunity.

Point of sale »

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