Respect Your Customers’
Right to Privacy

Most of us consider unwanted e-mail to be among the leading plagues of the 21st century. Your customers are no different.

• Sending your customers unsolicited e-mail is unprofessional. It generates ill will. And it’s just plain wrong.
• Any e-mail you send customers should be both expected and wanted. It should reflect a pre-existing agreement between you and your customers that spells out how, where and when you will contact them via e-mail.

You should clearly explain your intentions when collecting customers’ e-mail addresses and other contact information, and have a formal, published mailing list policy to which your store rigidly adheres.

Clearly explain your intentions »

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