Six Scams You Need to Watch Out for Right Now
Tough economic times put a lot of people under financial pressure. This includes dive store owners and the people who work for them. When under pressure to pay the bills, not all of us use the best judgement. And that can make us targets for scam artists. Learn how to protect yourself and your employees…
Five Things You Can do Today
to Increase Your Bottom Line
It’s not how much you make that matters; it’s how much you keep. If you want to keep more of the money that comes in your door, here are five steps that can bring an immediate increase in profitability. More…
The Concept of Opportunity Cost
Who says Business 101 isn’t one of the best courses any retailer can take? This article helps explain why keeping tabs on inventory levels and the rate at which your inventory is turning over is vital. (And, yes, it’s in simple English.) More…
The Qualities of Leadership
Some things you can manage; some things you can’t. People, in particular, don’t like to be “managed” any more than you do — but they will follow proven leaders Are you such a leader? Find out.
Riding the Margin
The late Jon Hardy defined dive store management as “Customer satisfaction at a profit.” Most of us devote the majority of our time and energy to the customer satisfaction part. Doing so is meaningless, however, unless you make a profit to go with it. Find out how a little time and effort can yield big rewards.
Spend Money Wisely
Sometimes it is the smaller investments you make that are among the most important. And it is the simple questions that can help you best decide. Will it save you money? Make you money? Do you really need it? Will it last? Find out more…
Get Serious About Data Security
Your customer database, financial records and inventory data are valuable — and irreplaceable — assets. Unfortunately, they may be vulnerable to attacks from inside and outside your store. What can you do to help prevent disaster?. Find out.
Don’t be Blindsided
Are you a “hands on” manager? We hope so — because, if you are not, you risk making a mistake like the one we saw a major hotel chain make recently. Would you like to avoid this type of goof? Find out how.
Wake Up and Smell the Future
Do you fear the future or embrace it? As an industry, we bemoan our loss of customers to newer, more modern recreational activities — then persist in keeping our heads planted firmly in the sand. Are you guilty of this kind of thinking? Find out…