…to DiveRetailing.com. Here you will find more than 60 “how to” articles designed specifically for dive store owners and managers. We’ve just added two new marketing articles:
Top Ten Mistakes in Dive Store Website Design
Dive store websites can suffer from the same design mistakes common to all websites. There are ten goofs in particular, however, that are especially bad when dive stores do them. Find out what they are and how to avoid them.
Secrets of Effective Dive Store Websites
Once you’ve learned about the website design mistakes you’ll want to avoid, it’s time to learn about several things you will definitely want to do. Learn what it is that diving’s most effective websites share in common.
DiveRetailing.com departments include:
Management
Running a dive store goes far beyond teaching scuba courses and selling equipment. There are issues of accounting, personnel management, inventory control, taxes and much, much more. (You are, after all, not just running a dive store…you’re running a business. What can you do to be a better, more effective manager? Find out more…
Marketing
Most of associate the word marketing with advertising — but it goes far beyond this. At its most basic level, marketing is about identifying your customers, assessing their needs — and then finding ways to satisfy those needs at a profit. Good marketing can be among the most effective ways to quickly increase both sales and profits. Find out more…
Sales
Dive equipment, scuba classes and vacation travel don’t sell themselves. You have to take the initiative. The better you understand the sales process, the more sales you will close. It’s that simple. So how do you sell more effectively? Find out more…
Relationships
Relationships are key in the success of any dive center. This includes relationships with employees, customers, vendors, training organizations and, yes, other retailers. Are you taking advantage of all these relationships offer? Find out more…
Display
Effective merchandising and display can boost sales more than may dive store owners and managers realize. Equally important, poor display can hurt sales. Unfortunately, most dive store owners and managers do not come from a retail background. So what can you do to master this important skill? Find out more…
Training
One thing that sets us apart from similar businesses is that we have to create our own customers. Before they can spend money in any volume, our customers have to become certified. Unfortunately, may retailers conduct training in ways that may do more to hurt sales than help. How can you avoid these mistakes? Find out more…
Travel
Getting certified, by itself, does not give divers a reason to purchase equipment. To motivate customers to buy, you have to get them diving. Dive travel is a big part of this. But offering dive travel entails risks. If you don’t plan and promote your travel program correctly, you can lose your shirt. So, how can you avoid this? Find out more…
Nuts and Bolts
Although not as glamorous as equipment sales, training or travel, equipment service is nevertheless an important part of your business. It fulfills an important customer need — and it can be an excellent source of profits. Is your service department doing all it can for you? Find out more…
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