Nine Ways to Instantly Improve Your
Store's Visual Merchandising
Your store’s appearance has a tremendous impact on whether, when and what customers buy. Here are nine things you can do today to increase the sales your store makes for you. More…
Use Foam Core to Pump Up Your Display Signage
Most of us use clear acrylic holders for our display signage. What do you do, however, when you don’t have enough sign holders to go around, don’t want to invest in additional ones — or are just seeking a different look? Foam core may be the answer. More…
A Reflection of the Sea
When you walk into Atlantic Edge Dive Center, the first impression you get is that this is your gateway to the underwater world. Store owner John Harman has gone to great lengths to ensure the store not only reflects his love of the ocean, but shares with others a glimpse of what awaits them beneath the surface of the water. More…
Inside Rick’s Dive ‘N’ Travel Center
It’s been written about more often than just about any dive center in the country — with good reason. And while Rick’s is not the only stand-alone dive center with its own classrooms and pool on premises, it’s the one that makes other dive store owners say, “I wish that was my store…” Why? Because Rick Newton sweats the details. More…
It’s All About Imagination
How do you solve a critical space problem? If you are Narragansett Dive Shop, the answer is creatively. For a dive center located in an old railroad station, there is probably no more perfect solution than the one owner Charles Walpole found. More…
Go Window Shopping for Display Fixtures
If there is one thing that tends to mystify a lot of dive retailers, it’s merchandising and display. This is a vital part of retailing, yet something most of our backgrounds did not prepare us for. The good news is, if you are persistent, you can educate yourself. Here's an example of a self-study project that won’t cost you a dime. More…
Install Track Lighting Now
Nothing adds warmth or drama to your displays like track lighting. Adding it to your store may be easier than you think — and a great pre-season project. Here are some links that will point you in the right direction.
More From Atlantic Edge
Last year we discovered a mid-Atlantic dive store that went well beyond the norm when it comes to creative merchandising and display. This year we made a return visit and — guess what? — they’ve done it again. More…
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