Selling the Magic

Don’t Forget Your Travelling Billboard

If you’ve priced outdoor advertising, you know it’s not cheap. Nevertheless, you may already have a effective means of advertising outdoors that costs you next to nothing.

When I arrived at Atlantic Edge, the first thing I noticed wasn’t the store, but the company truck. John has decorated the sides of his vehicle with large, colorful graphics and key information about his business. Thus, wherever his truck goes, it takes a large, portable billboard with it.

New processes are available that make it easier than ever to apply large, photographic images to the sides and backs of commercial vehicles. That’s what Adventure Scuba Company owner Scott Evans has done with his Econoline van. (Imagine being stuck in traffic and having this invitation to escape sitting right in front of you.)

If your store operates one or more company vehicles, you may want to assess more than its ability to haul dive gear. Perhaps it’s time to consider a makeover into a more effective means of advertising your business.

If you company truck already does a good advertising your business, think about where you park it when it is not in use. If it’s tucked away where no one can see it, it’s not doing you any good. Consider parking as close as possible to a major intersection. Then thousands of commuters may see it every day.