Maximize Contact Hours, Maximize Sales

ClockThe term contact hours refers to the amount of time students spend engaged in personal interaction with their instructors. And, as many dive retailers have discovered, there is a direct relationship between contact hours and sales. Simply stated, the more time your students spend engaged in personal interaction with their instructors and other store staff, the more sales you will make.

11 ways to increase that first sale

MaskAccording to a survey of dive retailers, over 80 percent of USA dive stores have their entry-level students purchase a minimum of mask, snorkel, fins and wetsuit boots. In most instances, this is the first (and, all too often, only) equipment sale you make to customers — and it is, arguably, the most important.


Four daily reminders

ReminderWant a simple way to increase your sales every single day? You can. Just take the list appearing here and post it by your cash register or POS system. Then begin each day by reviewing the list and thinking about how you can integrate it into your daily interaction with customers. (A link to download this list in PDF format appears at the end of this article.) Here is the list: