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Welcome

…to DiveRetailing.com. Here you will find more than 60 “how to” articles designed specifically for dive store owners and managers.

Should You Sell On Line?

Shopping Cart

“Experts” will tell you that an ever-increasing percentage of retail sales — including dive equipment sales — are taking place on line. And that, if you don’t start selling dive gear on line, you are going to miss the boat. Well…it’s not quite that simple. In this article, we’re going to look at some of the harsh realities of online sales. It can be done, but it is not easy. Find out why…

Harnessing the Power of Web 2.0

Web 2.0

You may not have heard the term Web 2.0 — but you have almost certainly heard of applications such as Facebook, Twitter and MySpace. These social networking applications, and others like them, have changed how people use the Internet and they are changing how successful dive stores market themselves. Learn more…

 

Six Scams You Need to Watch Out for Right Now

No Scams

Tough economic times put a lot of people under financial pressure. This includes dive store owners and the people who work for them. When under pressure to pay the bills, not all of us use the best judgement. And that can make us targets for scam artists. Learn how to protect yourself and your employees…

 

Missing in Action

Top Ten Mistakes in Dive Store Website Design

Dive store websites can suffer from the same design mistakes common to all websites. There are ten goofs in particular, however, that are especially bad when dive stores do them. Find out what they are and how to avoid them.

 

Top Secret

Secrets of Effective Dive Store Websites

Once you’ve learned about the website design mistakes you’ll want to avoid, it’s time to learn about several things you will definitely want to do. Learn what it is that diving’s most effective websites share in common.